CONTENT MARKETING PLATFORM
Streamline campaign lifecycles and cut content production costs by up to 50%
Manage content planning, production, distribution and analytics on a single platform to reduce content production costs and accelerate campaign launches.
The only end-to-end content marketing and campaign management solution for enterprise teams
Unified platform
Manage campaign planning, collaboration, publishing and reporting — all under one roof.
Broad channel coverage
Manage content lifecycles across 30+ digital, social and traditional channels.
Robust workflow automation
Streamline processes and approval workflows for increased efficiency and faster go-to-market.
Enterprise-grade governance
Centralize governance with roles and access control, approval workflows and audit trails.
The industry standard in content marketing platforms
Plan content that resonates with your audience
Leverage AI-powered insights for better content strategy
Understand how your audience responds to your content and creatives based on theme, tone and visual attributes. Discover high-performing content and what makes it click.
Simplify the briefing process to ensure a single campaign vision
Use standard brief templates for campaigns and posts for consistency, store ideas centrally and ensure that teams are aligned. With Smart Compliance, ensure that campaign content always adheres to briefs.
Eliminate the need for multiple tools to improve collaboration
Avoid confusing email threads and tools by collaborating right within the platform. Keep teams informed with comments, @mentions, attachments and timely alerts to ensure no information is overlooked.
Simplify intake with Request Forms
Kick-start the marketing intake process by sharing highly customizable request forms with your teams. Gather ideas for new content, line them up for production and convert them into new campaigns, sub-campaigns or messages.
Optimize content production and save costs
Refine content production and improve visibility
Utilize the unified Content Production Dashboard to improve visibility into ongoing production. Collaborate seamlessly with teams for higher efficiency and faster go-to-market.
Boost efficiency with standardized workflows
Map complex marketing processes and automate task assignment and tagging with a powerful workflow engine. Embed approvals into your workflows to ensure timely stakeholder reviews.
Uncover reusable content strategies
Identify high-performing content that can be reused across channels, markets and campaigns to save content production costs. Leverage dynamic templates to design high-impact creatives once and use them repeatedly.
Empower your teams with a centralized asset hub
Use Sprinklr’s centralized Digital Asset Manager and AI-powered smart image tags to provide your teams with a unified creative repository. Enable better discovery of creatives in your asset library for effective reuse.
Centralize content distribution across channels
View all campaign activity on a universal calendar
Give cross-market and regional teams a single view of planned activity across channels to foster a unified strategy. Identify content gaps quickly with granular views and filters.
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Manage all your channels on one platform
Publish across 30+ social and digital channels from a single place. Simplify campaign roll-out across diverse markets for greater consistency and higher campaign impact.
Ensure brand consistency and protect your brand
Prevent unauthorized access to content, accounts and publishing controls. Enhance visibility and accountability with audit logs and versioning.
Consolidate marketing data and get insights faster
Integrate reporting across channels and initiatives
Get a comprehensive view of performance data on paid and organic social activity across 30+ channels. With AI-powered insights, uncover market-specific performance drivers.
Benchmark marketing performance against unique goals
Gain actionable insights that are aligned with your business goals and powered by data from social channels, web analytics and third-party integrations.
Track team productivity and process efficiency
Use operational data to improve efficiency and identify avenues for resource optimization. Proactively flag delays and bottlenecks to optimize workflows and adjust project timelines as needed.
Produce high-impact content at scale with the power of AI
Discover key performance drivers
Use AI-powered insights to understand audience reaction to your content and creatives — based on theme, tone and visual attributes. Identify high-performing content and what made them resonate.
Speed up planning and brainstorming with generative AI
Simplify and speed up the briefing process using Sprinklr AI+ to generate key campaign messages, social media content and more.
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Create engaging content faster and at scale
Generate compelling content in multiple formats with Sprinklr AI+, and translate it instantly to a number of languages. Improve content quality by using AI to simplify, reword or modify the tone of your content.
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Turn marketing effort into measurable business impact
Reduce costs and improve efficiency
An industry-leading technology company saw 50% reduction in content production costs by consolidating their marketing operations on Sprinklr.
Unify teams to drive higher marketing ROI
A global gaming company increased organic social content ROI by unifying marketing teams from 41 sub-brands on a single platform.
Centralize brand governance
Sprinklr helped a leading health-tech company consolidate operations across 100+ markets worldwide, streamline processes across 27 channels and cut time to market by 30%.
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