MARKETING
“Brands must avoid over-directing and over-scripting creators.”
Kelsey Chickering
Principal Analyst, Forrester
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Summary
Get expert insights from Kelsey Chickering on finding the right fit with influencers who will help you build a community of loyal followers. She delves into crucial topics such as:
- Creator economy’s influence on Gen Z
- Influencer marketing tips for brands
- Content creators as brand creative directors
- The future of the creator economy
Watch the video to learn how to elevate your influencer marketing strategy.