Rethink Sales Prospecting with Sprinklr’s AI-powered SDR Agent

The SDR team's role is critical: they find and connect with potential clients, introducing them to new solutions that enhance customer engagement. Despite their importance, SDRs struggle with so many tasks on their plate—sifting through endless data, using multiple tools, keeping up with quickly changing market dynamics, and staying on top of every client’s unique needs - it can be overwhelming. But, what if the story took a different turn? What if we could make the SDRs job not only easier but more impactful; what if all these tasks could be handled in a fraction of the time?

Meet Sprinklr’s SDR Agent, an AI Agent for SDRs that lightens the workload and streamlines the SDR workflow. This powerful tool does the heavy lifting for SDRs and comes with cutting-edge capabilities.

“Sprinklr SDR Agent has significantly increased my efficiencies in my day-today role. The knowledge the tool has of the Sprinklr product and capabilities the tool holds in regard to LinkedIn has been a game changer for me” – Sales Development Representative, Sprinklr, America Region

Sprinklr’s SDR Agent uses data from multiple external sources and its knowledge base to intelligently analyze and select the most relevant information. It understands the pain points and needs of a prospect’s persona by looking through their social media activities, posts, and interests, and leverages this information to craft personalized, accurate responses and follow-ups that truly resonate. With a deep understanding of a prospect’s pain points and needs, the Sprinklr’s SDR Agent enables sales teams to work strategically, transforming challenges into opportunities. Sprinklr’s SDR Agent centralizes data, selecting the most relevant tools and connectors for tailored, accurate responses. It integrates external and internal data sources, enhancing sales strategies with precise, personalized outreach. This ensures your messages resonate, making data the cornerstone of sales success. The image below is a flowchart showing how Sprinklr's SDR Agent uses different data connectors to integrate external resources and insights.

Everyday challenges of an SDR Imagine a day in the life of an SDR – juggling multiple tasks in a day – searching for the right prospect, gathering data from several disconnected tools, manually entering that information into your CRM, and struggling to craft the perfect personalized outreach. It feels like running on a treadmill, constantly moving but not covering enough ground. You want to focus on selling, but instead, you're tied up in repetitive, low-impact tasks. This results in:

1. Inefficiencies and errors while manually switching between tools

2. Time-Consuming Research

3. Difficulty personalizing outreach at scale

4. Inability to identify sales opportunities

How Sprinklr’s SDR Agent helps drive outcomes All you need is your own personal team, where each member is an expert at handling a specific job for you. They don’t just work on their own tasks effortlessly but also help each other whenever needed to get the best results. Instead of you having to manage every little thing, they work together behind the scenes to make everything run smoothly. This is how the agentic framework works which is a smart system where different agents handle their own tasks but can always ask for help from others, making sure nothing gets missed and everything flows perfectly with respect to the requirements and use cases.

The SDR Agent offers an agentic workflow that redefines simplicity and efficiency. With just a few clicks, you can build your own multi-agent workflow, effortlessly customizing it to fit your unique use case.

Counter manual prospecting inefficiencies by smartly choosing the Ideal Prospect

Sprinklr’s SDR Agent revolutionizes this process by simply entering a company name and product SKU, it automatically pulls relevant contacts, complete with names, job titles, phone numbers, and social profiles from various data sources. You have the option to pre-define job filters and SKUs, helping SDRs always target the right people.

With seamless CRM integration, it also auto-uploads contacts to platforms like Salesforce, eliminating manual entry, cutting down on API costs and reduces the time spent on prospecting by 90%

Outbeat time consuming research and achieve personalization at scale

Sprinklr’s SDR Agentic framework reduces research time from 2-3 hours to just 40 seconds per potential customer by parallelly triggering the right tools and compiling precise customer profiles building up all the actionable insights around financial data, market trends, and prospect personas instantly.

“Sprinklr SDR Agent is useful for creating POVs for enterprises, saving me a tremendous amount of time each day. In just two minutes, you can have a flawless POV ready. As an SDR in Germa But instead of more co-pilots and chatbots within SaaS, the future lies in Agentic AI. This new technology stretches what we think software is capable of, by actually “doing the work”—executing workflows end-to-end, optimizing tasks, and delivering business outcomes—instead of just being tools that aid (and sometimes complicate) human work.

And as this new paradigm emerges, traditional SaaS stands to become obsolete in comparison to outcome-driven, autonomous AI agents.

ny, I’m excited about the German email templates.” – Sales Development Representative, Sprinklr, Germany

“Sprinklr SDR Agent has been a game changer for my research, contact extraction and email creation saving me a substantial amount of time and focus more on the quality and impact of my communication.” – Sales Development Representative, Sprinklr, Europe Region The image below illustrates the concept of Sprinklr’s SDR Agent Technology, created using OpenAI's DALLE-3 model.

Identify upsell and cross-sell opportunities with intelligent tools

Sprinklr SDR Agent offers two ways to decide which products to upsell:

1. AI-Driven Insights: Leveraging the power of large language models, Sprinklr’s SDR Agent analyzes the data it gathers to intelligently recommend the best products to upsell and then builds up personalized responses around it.

2. Human in loop: If any specific product needs to take center stage, users have the flexibility to manually input their desired upsell products. From there, Sprinklr’s Autonomous SDR Agent takes over, expertly crafting compelling, controlled, and story-driven content that highlights these products with precision and impact.

“Sprinklr SDR Agent has significantly helped me in my first six weeks at Sprinklr by providing me with concise product information. I use it mostly for outreach purposes like Emails/ LinkedIn/ Phone.” – Sales Development Representative, Sprinklr, Europe Region

Seamlessly expanding on these capabilities, Sprinklr's SDR Agent also includes advanced features like multilingual mastery and enhanced personalization, further empowering SDRs to optimize their outreach strategies.

Smart selection of Data Driven Relevant Brand Success Stories

Sprinklr’s SDR Agent identifies the most relevant brand success stories by considering the client's geography, industry, selected product SKUs, specific pain points and requirements to ensure that prospect can leverage proven strategies to outperform competitors and achieve success tailored to its unique needs. For example, at Sprinklr, when drafting a direct message to a prospect, we aim to highlight how other brands in similar industries or spaces have achieved success using Sprinklr's products. This involves pulling relevant examples from our deck to showcase how Sprinklr has helped comparable brands overcome challenges and achieve their goals.

Key Features of Sprinklr’s SDR Agent

1. Overcome language barriers with SDR Agent's multilingual capabilities, enabling your sales team to communicate effectively worldwide without geographical constraints.

2. Sprinklr's SDR Agent delivers personalized responses by analyzing recipient profiles for targeted, behavior-based insights.

3. Sprinklr's SDR Agent offers transparent, clearly cited data from defined tools, ensuring every piece of information is traceable and accountable.

4. Sprinklr's technology validates responses against set parameters, ensuring alignment with your goals through a scoring system.

5. Sprinklr Agents enhance workflow by autonomously selecting tools based on input, streamlining task execution with accuracy.

6. Sprinklr's SDR Agent adapts with you, using advanced RAG to streamline onboarding and accelerate team learning and contribution. Learn more.

7. Sprinklr's technology eliminates the need for manual searches and tab switching by instantly collating the latest relevant content, streamlining SDRs' work.

Each of these capabilities ensures that Sprinklr’s SDR Agent isn’t just an assistant; it’s a revolutionary multi-agent framework designed to empower SDRs with cutting-edge technology, saving time, amplifying results and to work on connection building.

Maximizing Sales Impact: Innovative Use Cases for Sprinklr's SDR Agent

Define your Own Use Case

Sprinklr's SDR Agent enables effortless customization, empowering you to design unique use cases with easy integrations and complete flexibility to enhance your workflow.

Client’s Proof of Value Document Report

Automated and intelligent, the SDR Agent streamlines the creation of informative Proof of Value documents, revealing in-depth client insights while saving time and reducing redundant work through smart caching and integration.

Personalized, Persona-Based Emails

Sprinklr’s SDR Agent crafts personalized sales emails by analyzing data to match client needs, targeting personas through social activity, and sharing relevant success stories, ensuring highly engaging communication.

Email Validation Mechanism

Define criteria for high-standard emails, and the SDR Agent will validate and score them based on relevance, actionability, and brand voice to ensure top quality

Feedback Based Regeneration

The SDR Agent offers responsive email regeneration, letting you fine-tune content to better match your unique style and requirements.

Customized LinkedIn Direct Message

Craft targeted, persona-based LinkedIn messages with Sprinklr's SDR Agent to strengthen connections and enhance your sales outreach.

As a newcomer, it’s certainly challenging to grasp the details of the 39 different products we offer at Sprinklr and understand how each one addresses specific customer challenges. It has provided me with PoVs that have been exceptionally well-received by prospects and facilitated in-depth research within accounts.

Persona-Specific Call Script Generation

Get personalized call scripts from Sprinklr's SDR Agent, ready to engage clients with conversational, value-driven content that's prepped for any response, ensuring confident and effective communication.

Final Thoughts

Sprinklr SDR Agent is set to revolutionize the role of SDRs by automating routine tasks and enhancing productivity. These agents leverage advanced capabilities in reasoning, planning, and execution, enabling them to manage workflows, qualify leads, and engage prospects autonomously. Unlike traditional Large Language Models which have limitations due to training data, Sprinklr SDR agent can retrieve real-time data, optimize outreach strategies, and perform calculations with precision and accuracy by integrating specialized tools.

The introduction of Multimodality in Large Language Models will allow SDR agents to analyze and respond to visual data as well, such as understanding sales performance charts or crafting visually appealing pitch decks. As Sprinklr SDR agent become hyper-personalized and capable of retaining memory for future planning, they will redefine human-AI collaboration, empowering businesses to balance AI capabilities with human creativity and drive seamless transformation across industries.