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Marketing & Advertising

3 Advertising Tactics to Apply When Hiring Need Spikes (1)

April 24, 20202 MIN READ

As the COVID-19 pandemic continues to spread, federal and local recommendations continue to change, requiring some companies to lay off their workforce while other industries experience increasing demand. In an effort to account for this increase, dozens of companies are aggressively hiring — but does your company have the resources and technology it needs to support a rapid collection of applicants and hiring?

Getting the word out to individuals who may find themselves out of work is a critical step in securing enough applicants to fill the demand.

Hyper-Targeting Ads on Twitter Using Listening-Based Audiences

Sprinklr’s partnership with Twitter gives us access to deep listening insights to uncover details about who is speaking on specific topics. Using these insights, Sprinklr can generate hyper-targeted audiences to deliver your ads to. For example, listen for the keywords “laid off” and subsequently deliver ads to users mentioning those keywords in their conversations.

Scaling Personalization on Facebook

Instead of throwing dollars at a broad target to attract talent, use Sprinklr to scale personalization by generating many geo-targeted areas with unique creative. More personalization leads to higher conversion rates, which leads to more new employees when they’re needed most.

Pre-Qualifying by Clicking to Connect with Bots

With an influx of applications, screening potential new employees may take time and resources you just don’t have. In Sprinklr, you can leverage bots to pre-qualify applications before handing them over to a real person to move them through the screening process.

Implementing, Managing, and Moderating with Haste

Time is of the essence. Sprinklr’s combination of technology and services is poised to help customers looking to hire quickly implement a solution quickly, training your teams to take over management and moderation of ads and their resulting conversations.

Frequently Asked Questions

Call automation enables your company to handle calls efficiently by automating routine, time-consuming tasks. It is a type of technology available with most modern customer service solutions and consists of features like auto-dialing systems, call routing, call scheduling and IVR. 

Call automation is necessary to make your call centers more efficient and agile. Unless you don’t leverage it, it’s hard to scale up when call volume spikes. It reduces the risk of human error and can prevent unnecessary call transfers ensuring the call gets transferred to the right department. 

No, using an autodialer is legal as long as you comply with federal regulations and state regulations. Organizations can contact US consumers on their phones through calls or text without any need for consent under federal law and the new TCPA ruling. They just need to ensure the auto-dialer doesn’t generate or store sequential phone numbers.

To start an automated call, here’s what you need to do:

  1. Record your message on your preferred call automation software
  2. Schedule the date and time for the call
  3. Choose the contact/set of contacts you want to call

And you are done!

While outbound call centers usually register about 50-100 calls per agent daily, autodialers can scale the volume of outbound calls and connect rates by up to 300%. Agents experience a steady flow of connected calls throughout the day with up to 40 or 50 minutes every hour on calls. 

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