Rachna Shah

Guest Contributor

With a master's in Marketing, Rachna loves understanding and analyzing consumer psyche and behavior. When not writing about SaaS and Fintech, you can find her planning her next vacation.

Articles by Rachna

Social Media Trends and Predictions for 2025

December 19, 2024 • 15 MIN READ

Rachna Shah

Karishma Borkakoty

The Transformative Impact of AI in Communication

June 11, 2024 • 9 MIN READ

Rachna Shah

Karishma Borkakoty

Advantages and Disadvantages of Social Media Marketing

May 20, 2024 • 9 MIN READ

Rachna Shah

Karishma Borkakoty

How to Determine the Right Social Media Budget

February 20, 2024 • 10 MIN READ

Rachna Shah

How to Cross-Promote on Social Media (+ Proven Strategies)

February 12, 2024 • 10 MIN READ

Rachna Shah

Social Media SWOT Analysis: How and When to Perform an Audit

February 8, 2024 • 12 MIN READ

Rachna Shah

How to Build a Social Media Persona for Your Brand

January 22, 2024 • 12 MIN READ

Rachna Shah

Repurposing Content for Social Media: 7 Actionable Tips

January 8, 2024 • 12 MIN READ

Rachna Shah

Social media attribution: How to measure correctly

January 2, 2024 • 10 MIN READ

Rachna Shah

Chatbots vs. conversational AI: Key differences explained

October 19, 2023 • 11 MIN READ

Rachna Shah

Facebook group marketing: How to build a community

September 6, 2023 • 11 MIN READ

Rachna Shah

Social media analytics: A simple guide for every marketer

September 4, 2023 • 11 MIN READ

Rachna Shah

Try Sprinklr for free with a 30-day trial

Free 30-Day Trial

750+ 5-star reviews